As you would imagine, sponsorship is something that we treat seriously, carefully, confidentially and on an individual basis.
Here are some cost indications, although we stress that they are only guidelines. The minimum levels for a concert are £600 for an individual and £750 for corporate sponsors, although some very generously give more than these amounts.
Some of the more costly events and the Awards are often jointly sponsored by several individuals or organisations.
There are tax advantages for companies to donate in this way to a charity and with donations from individuals who are UK tax payers, we can claim 25% extra by using the Gift Aid scheme.
How Gift Aid works
The Gift Aid scheme is for gifts of money by individuals who pay UK tax.
Gift Aid donations are regarded as having basic rate tax deducted by the donor. Charities take your donation - that is money on which you've already paid tax - and reclaim the basic rate tax from HM Revenue & Customs (HMRC) on its 'gross' equivalent being the amount before basic rate tax was deducted.
Basic rate tax is 20 per cent, so this means that if you give £10 using Gift Aid, it's worth £12.50 to the charity. For donations between 6 April 2008 and 5 April 2011.
The charity will also get a separate government supplement of three pence on every pound you give.
Claiming back higher rate tax
If you pay higher rate tax, you can claim the difference between the higher rate of tax 40 and/or 50 per cent and the basic rate of tax 20 per cent on the total 'gross' value of your donation to the charity. For example, if you donate £100, the total value of your donation to the charity is £125 - so you can claim back:
- £25 - if you pay tax at 40%
- £37.50 - if you pay tax at 50%
You can make this claim on your Self Assessment tax return.
You should keep records of Gift Aid donations each year showing the date, the amount and the charities involved.